CogMAS
| Projektnummer: # | Projekttitel: CogMAS | |
| Cognitive Multi-Agent System Supporting Marketing Strategies of Environmental-Friendly Energy Products | ||
| Projektleiter | Samer Schaat | |
| Adresse | Gusshausstrasse 27/384, 1040 Wien | |
| Universität / Forschungsstätte |
Technische Universität Wien Institut für Computertechnik |
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| Bewilligungsdatum | Bewilligungsdatum (03.06.2014) | |
| Beginn | Projektbeginn (01.10.2014) Projektende (30.09.2015) |
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| Gebiet(e) | Kognitive Multi-Agent Simulations | |
| Keywords | Decision Making, Cognitive Systems, MAS, Marketing, Decision Support Systems |
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Agent-based simulation and the SiMA (Simulation of the Mental Apparatus & Applications) cognitive architecture can be powerful tools for examining consumer decisions. In order to do so, we will – together with researchers from marketing psychology – develop a parameterizable functional model for simulating human-like behaviour to support marketing strategies. Furthermore, we will run simulations capable of human-like decisions by integrating the dimensions of emotions and social pressure on computational models for consumer choice using multi-agent simulation based on the SiMA agent prototypes and case-based driven agent simulations we have already developed. This will expand the effectiveness of cognitive architectures when modelling consumer choice and provide a starting point for follow-up research that will be concerned with developing decision support tools for testing concrete marketing strategies of environmental friendly electricity products.
Note: Before the 11. of February 2015, the SiMA project was named ARS
Stefan Wilker
Dietmar Dietrich
Roman Widholm
Florian Sam
Aleksandar Miladinovic
N.N
International conference papers: tba